Craft & Invention

How the best startup teams combine the discipline of craft with the mindset of invention

Cycle Craft

The Mindset of Invention

Craft & Invention in Startups

From Craft → Invention

  • From building → learning
  • From shipping → prototyping and testing
  • From feature roadmaps → risk roadmaps
  • From perfect → good enough to learn
  • From slow → fast



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John Zeratsky

Supporting startups with capital and sprints. Co-founder and general partner at Character. Author of Sprint and Make Time. Former partner at GV.