John ZeratskyAnnouncing Character Labs, our new sprint program for pre-seed foundersTwo years ago, I teamed up with Eli Blee-Goldman and Jake Knapp to start Character, a new kind of seed fund that supports founders with…5 min read·Jan 30, 2023--2--2
John ZeratskyCalendar Templates 2.0How I use Reclaim to automatically make every day my ideal day7 min read·Nov 30, 2022--2--2
John ZeratskyAn illuminating new view of customer feedback (real startup example)Here’s how startup Great Question organizes customer feedback2 min read·Nov 17, 2022--2--2
John ZeratskyUsing the cost-risk matrix to answer every startup’s biggest questionHere’s the 3-step process I use when helping startups evaluate and prioritize opportunities6 min read·Nov 7, 2022----
John ZeratskyThe Risk RoadmapWhy startups should make a map of what they need to learn, not what they want to build4 min read·Oct 31, 2022--1--1
John ZeratskyCraft & InventionThe best startups combine the discipline of craft with the mindset of invention4 min read·Oct 24, 2022----
John ZeratskyAnnouncing Character, our new VC firm supporting startups with capital and sprintsFor the past 16 years, I have helped startup teams design new products and bring them to market. And through those experiences, I’ve come…12 min read·Dec 1, 2021----
John ZeratskyWhat kind of risk are you taking?There’s no innovation without risk. Understanding what kind of risk your startup is taking is the first step to successfully navigating it.4 min read·May 19, 2021----
John ZeratskyA spotlight for every (startup) stageWhat key questions does a startup need to answer at each stage?2 min read·May 13, 2021--1--1
John ZeratskyStartups are learning machines. What makes them run?The best early-stage startups are optimized for learning — about their customers, whether their product will work, how to get people to…3 min read·Apr 29, 2021--1--1