Sign in

Supporting startups with capital and sprints. Co-founder and general partner at Character. Author of Sprint and Make Time. Former partner at GV.
Photo by Loic Leray on Unsplash
  1. Make a judgment about whether I think the risk is going to pay…


Photo by Teigan Rodger on Unsplash
  • Pre-seed, a startup is focused on discovery — What opportunities exist for us to solve big problems with the product…


Photo by Alexandre Debiève on Unsplash



Illustration: Andrea Chronopoulos

You vs. Your Inbox

All the productivity bells and whistles only make things harder


It’s all about creating the perfect template, then using it the right way

Photo: Westend61/Getty Images


Spending all my energy on the bottom tiers of Maslow’s Hierarchy has given me new appreciation for what’s at the top

Credit: Jonathan Evans/Getty Images



Here’s what is really necessary for making good use of your time

Photo by Simon Abrams on Unsplash


Step one: fake the sunset

Photo by Ahmet Ali Ağır on Unsplash

John Zeratsky

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store