John ZeratskyAnnouncing Character Labs, our new sprint program for pre-seed foundersTwo years ago, I teamed up with Eli Blee-Goldman and Jake Knapp to start Character, a new kind of seed fund that supports founders with…Jan 30, 20232Jan 30, 20232
John ZeratskyCalendar Templates 2.0How I use Reclaim to automatically make every day my ideal dayNov 30, 20222Nov 30, 20222
John ZeratskyAn illuminating new view of customer feedback (real startup example)Here’s how startup Great Question organizes customer feedbackNov 17, 20222Nov 17, 20222
John ZeratskyUsing the cost-risk matrix to answer every startup’s biggest questionHere’s the 3-step process I use when helping startups evaluate and prioritize opportunitiesNov 7, 2022Nov 7, 2022
John ZeratskyThe Risk RoadmapWhy startups should make a map of what they need to learn, not what they want to buildOct 31, 20221Oct 31, 20221
John ZeratskyCraft & InventionThe best startups combine the discipline of craft with the mindset of inventionOct 24, 2022Oct 24, 2022
John ZeratskyAnnouncing Character, our new VC firm supporting startups with capital and sprintsFor the past 16 years, I have helped startup teams design new products and bring them to market. And through those experiences, I’ve come…Dec 1, 2021Dec 1, 2021
John ZeratskyWhat kind of risk are you taking?There’s no innovation without risk. Understanding what kind of risk your startup is taking is the first step to successfully navigating it.May 19, 2021May 19, 2021
John ZeratskyA spotlight for every (startup) stageWhat key questions does a startup need to answer at each stage?May 13, 20211May 13, 20211
John ZeratskyStartups are learning machines. What makes them run?The best early-stage startups are optimized for learning — about their customers, whether their product will work, how to get people to…Apr 29, 20211Apr 29, 20211
